INTEGRATED MARKETING & EVENTS
Designed environmental graphics and cross-channel marketing assets for live events, creating a cohesive brand presence across on-site experiences, branded décor, registration, email, social and print. I aim to create unified, memorable brand experiences across every touchpoint.
Women’s Health National Workout Buddy Day
Built around the idea that having a workout buddy provides motivation and accountability, the campaign encouraged participants to stay engaged and support one another. I designed the email marketing assets, on-site branded signage and décor, as well as the directional and informational materials that created a cohesive experience from registration through the event.
MY ROLE Lead Designer
Your Next Move Event & Podcast Series
Inc. Your Next Move, in partnership with Capital One, is an event and podcast series featuring leading entrepreneurs and business innovators. I lead the design and production of cross-channel marketing assets, ensuring a cohesive brand presence for this five-year partnership, which has generated approximately 30% of the brand's revenue.
MY ROLE Creative Direction, Lead Designer, Design Manager
Podcast Series Style Guide. As the event series evolved, we found the need for a unique podcast logo. Working from an existing style guide, I expanded the YNM brand to include YNM Podcast logo and style guide.
Event Series & Podcast Cross-Channel Creatives. Designed the event registration experience and a scalable suite of templates for podcast and event promotional assets.
