INTEGRATED MARKETING & EVENTS
I lead the design and provide creative direction for multiple Inc. and Fast Company events. Integrated marketing strategies to promote events and brands: Maximize reach with a consistent user experience and aesthetic for all collateral including event registration, digital & print advertising and promotions, social media assets and email marketing.
MY GOAL is to create a unified, comprehensive, and memorable brand presence and user experience.
Your Next Move Event & Podcast Series
Inc. Your Next Move, in partnership with Capital One, is a series of events and podcasts featuring insightful conversations with some of today’s most innovative entrepreneurs and business leaders. This 5 year partnership accounts for 30% of Inc.’s revenue. I lead and manage the design & production of all event and podcast collateral.
As the brand’s event series evolved, we found the need for a unique podcast logo. I took the existing YNM brand and expanded it to include the YNM Podcast logo, and style guide.
MY ROLE Creative Direction, Lead Designer, Design Manager
Fast Company World Changing Ideas Summit
Think. Create. Change. The WCI Summit brings together leaders from business, government and academia to create connections, spark big ideas and discuss innovations that are reshaping the future.
MY ROLE Lead Designer, Design Manager: event site; social media promotions; digital marketing & advertising; email marketing
