INTEGRATED MARKETING & EVENTS
As a Design Lead and Manager, I oversee creative direction for multiple Inc. and Fast Company events. From event registration and promotional campaigns to social media, email communications, and print collateral, I lead the development of assets that drive engagement, strengthen brand recognition, and maximize event reach.
MY GOAL is to create a unified, comprehensive, and memorable brand presence and user experience.
Your Next Move Event & Podcast Series
Inc. Your Next Move, in partnership with Capital One, is an event and podcast series featuring leading entrepreneurs and business innovators. This five-year partnership generated approximately 30% of the brand’s revenue.
I lead the design and production of all creative assets, overseeing cross-channel integrated marketing collateral, ensuring a consistent and compelling brand presence. As the event series evolved, we found the need for a unique podcast logo. Working from an existing style guide, I expanded the YNM brand to include YNM Podcast logo and style guide.
MY ROLE Creative Direction, Lead Designer, Design Manager
Fast Company World Changing Ideas Summit
Think. Create. Change. The WCI Summit brings together leaders from business, government and academia to create connections, spark big ideas and discuss innovations that are reshaping the future.
MY ROLE Lead Designer, Design Manager: event site; social media promotions; digital marketing & advertising; email marketing
